Your Focused Driven Day with Dr. Lyman Montgomery

Match Your Message to Audience

September 08, 2022 Lyman Montgomery, PhD
Your Focused Driven Day with Dr. Lyman Montgomery
Match Your Message to Audience
Show Notes Transcript

In this power episode, Dr. Lyman explains the power of connecting with your audience by building rapport, how to build connection in your audience and why is it important.

The purpose of this content is to help you speak confidently, be productive, and be profitable in your business, and in life.

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Dr. Lyman, Montgomery, founder, and creator of the 30-day speaker's life activation system. When it comes to matching the (3) three  H Formula or the (3) three H Systems, that we talked about in the previous lesson, you might be wondering how I match with the audience. What if I'm talking to an audience of accountants, do I use the (3) three  H Formula? What if I'm talking to a bunch of models that are not analytical what do I bore them? The answer is no. The key is a little bit of research and knowing what's the majority of the audience. Let's say as an example, you're speaking to a majority of analytical or accountants but they're sharing responsible parties. You would reverse, you may have 60 percent of your talk that would be more analytical, statistics, figures of it. For example, I do training in 6 Sigma, okay, and get repeated requests to do training as a master 6 Sigma black belt. And even though I am dealing with highly analytical individuals who love statistics, they love graphs, they love histograms, I still would weave in stories and also demonstrates because understand that while the majority might be analytical, you still have bell shape curve. It's just that the numbers will move. So instead of 60% being heart-felt, you may have 60% that are head-felt. That doesn't get rid of 20% that might be heart-felt and 20% that you still need to get them involved or to activate them in some way.

Let me share with you the (3) three M's, (3) three M's of a speech, and the power of (3) three M's when it comes to a speech. Understand, number one, the first M is MINDSET, not your mindset but what is the mindset of your audience, what are they thinking about, what are their greatest aspirations, and what are their greatest fears, what keeps them up late at night, what wakes them up early in the morning. What's the MINDSET OF YOUR AUDIENCE?

The second M is MATCHING YOUR MESSAGE to the mindset of the audience. Here's an example, let's say you're speaking to an audience MADD Mother's Against Drunk Drivers, and you're dealing with the very serious traumatic experiences of mothers that either have lost a child at the hand of a drunk driver and your job is to inspire or to motivate the audience that may be a tall order for a lot of people especially not knowing if someone in the audience may have recently lost a family member to a drunk driver and you might say Lyman what would you do in that case it's very important to know walking into any audience what's the majority of the makeup of the audience so in cases like that I want to make sure that I have an empathetic voice that I come across genuinely authentically as someone who cares. It may not be a good time to be joking talking about road rage so you want to make sure and I've seen this happen where a speaker did not know the makeup the mindset of his audience and lost the audience because the person told a joke that insulted majority of the audience and the person spoke to me he said Lyman I've shared this joke I know hundreds of times I I don't know what went wrong and I said you did not consider the mindset or the makeup of the audience.

I did a similar thing years ago I was invited to speak in Chicago and I was speaking to an audience of contractor construction workers and I thought it would be cute to do a talk on do you have a dream team or a mob running your organization and I never will forget I'm talking about a dream team and for me mob was a cute acronym that stood for mundane overworked and burned out but all they saw was mob and one of the construction records workers raises and said Mr. Montgomery are you saying we work for a bunch of crooks I'm offended by that and I spent the next 15 minutes trying to explain what MOB meant. I did not consider the makeup of my audience and I learned a viable painful lesson always consider the mindset and the makeup of your audience and number two match your message with the makeup or the mindset of the audience and point number three you have to move them from where they're currently at to where you want them to be. You see in my ill-fated attempt I was trying to move that audience from feeling that  they were just doing mundane construction work that they were suffering from burnout they were overwhelmed I failed to do that because they never got past the title of MOB that stood for mundane overworked or overwhelmed and burnout.

So a job of a speaker is to number one understand the mindset and the makeup of the audience to match your message to their mindset and the makeup of the audience and to move them from where they're at in other words to move  them from Fear to Hope to move them from uncertainty to certainty to move the audience from being reserved to a willingness to risk from reservation to a calculated risk if you would employ these three simple techniques will help you to connect with the audience to convince the  audience and to convert the audience.

Do me a favor what I want you to do is stand in front of the mirror and all I want you to do is just talk in your regular voice I want you to get comfortable hearing your voice I want you to look at your body movements I want you to look at your eye movement you tend to look up to the right you tend to look down do you tend to rock when you talk do you tend to fidget with your hands because remember the things that we do unconsciously the audience will pay attention to and you don't want these unconscious behaviors to get in the way of an audience listening and hearing what you have to say because remember your job as a skilled speaker is to move the audience from their current state to their desired state so go ahead casually talk watching for your hand movements your head movements your eye movements and I want you to do this for three days just simply having a conversation with yourself and after the third day I want you to Simply record so now you can hear you can do it either by video on your phone send it from your mirror or just pull out your cellphone just record just talking I don't want you to have your speaker voice on just simply talk but before you record, it just get in a habit of watching your natural movements do you tend to pace your head movements you tend to bob your head a lot do you use a lot of fillers of uh um you know so you are now observing yourself don't be so critical in yourself just simply observe and then at the end of that exercise just write down what you're observe a couple of categories that will help you write down my eyes where they straight ahead or they tend to look up and around look down your head was it pretty much straight or did it tend to bob your posture were you erect or were you slunched over hunched over shoulders forward your voice your tonality was your voice high pitched were you in the basement you're breathing did you feel winded did you feel anxiety what did you feel calm and relax your feet did you tend to rock or pace back and forth or were you pretty much steal did your legs lock did you feel as if you're gonna pass out that you need to sit down did you feel dizzy you the kids record all of these small micro movements because understand when you walk out on the stage the subconscious behaviors it won't even think about it but others will pay attention practice that and I will see you in the next training.